Hello again from Germany,
McDonald's makes billions because they understand something most dropshippers don't.
They make you say "yes" twice.
"Would you like to make that a meal?" Yes.
"Upgrade to large fries?" Yes again.
Each small "yes" makes the next one easier. It's called the commitment principle.
Once you commit to something small, your brain wants to stay consistent.
Warby Parker gets this. They don't ask you to buy $200 glasses.
They ask you to pick 5 frames to try at home. Free.
That's your first commitment.
Then you try them on. Take selfies. Ask friends.
Each action deepens your commitment.
Result? 85% of people who try their glasses buy at least one pair.
Here's the thing: most dropshippers do the opposite.
They scream "BUY NOW 50% OFF" on every page.
That's not psychology. That's desperation.
Smart approach:
- "See how this works?" (watch video)
- "Check if you qualify?" (take quiz)
- "Ready to secure yours?" (purchase)
Each step builds commitment.
No tricks. No pressure. Just natural decision-making.
The difference? Confident customers don't refund. They reorder.
Most dropshippers chase that first sale and ignore everything after.
But the real money is in people who trust your process enough to come back.
Psychology isn't manipulation. It's understanding how people naturally decide, then designing experiences that feel right.
McDonald's doesn't trick you. They make it easy to say yes to what you already want.
Hacks stop working. Principles work forever.
Your turn.
Tim
P.S.: Reply if this makes sense. I read everything.
