Happy Monday from Germany,

Today I have a marketing tip that made their inventors millions:

Take something that’s invisible, and make it visible.

Like dark toothpaste:

Or take something visible and make it invisible.

Like invisible braces:

Is a dark toothpaste better than a white one? Nope. Not at all. But the contrast of teeth and dark toothpaste is strong. Even yellow’ish teeth will seem white. It’s a mind trick, that’s all.

Invisible braces aren’t better either. They’re just more aesthetic. (And Broccoli still gets stuck between braces).

Now that you know about this, what are you going to do with it?

It’s your turn.

P.S.: I received many questions if I have a course or offer mentorship. I don't. The beauty of dropshipping for me is that it's very cost effective. I will share everything I know in this free newsletter. But if you want to support my work, I created a digital tip jar here. Please only tip if you afford it. Thank you so much for letting me do the work that matters a lot to me!