I believe one of the biggest questions in dropshipping is whether you should go with a general store or a one product store.
A general, so the idea, gives you the freedom to sell whatever you want to sell. You can iterate fast and jump from one trend to the other, aiming for maximum revenue.
Because, well, if you sell everything to everyone, something has to work, right?
No.
General stores don’t allow you to build a brand. And people that, at least potentially, shop at general stores don’t look for something of true value and expertise. They want a solid product for an amazing price. That’s where Amazon or Walmart comes in.
Even if you could bring your prices lower than Amazon’s, how’d you get the recognition for your store? Amazon will still win.
On the other hand, one product stores are “expert stores". These brands are made for customers who seek to be part of a brand, and maybe even a community. These customers don’t just look for the biggest bang for the buck. They are willing to spend more money (on an actual great product). Because they know it’s worth it.
A friend of mine runs Ontario. (It’s in German, sorry). It’s super niche and super profitable. And he’s dropshipping. He recently added Saunas to his line of products, but for years he only sold those Canadian chairs.
He is an expert in this product. Just this one product.
But he wasn’t an expert before he chose to sell those chairs. He taught himself everything on this matter because he wanted to start selling. (Education with intention).
Now, whenever someone looks for such a chair, he’s the guy. And they buy from his store. He earned this trust. People who spend more than $500 on a chair want to buy from a trustworthy brand, not some random seller on the internet.
But there are more fantastic examples:
And so on.
One product stores are amazing for dropshipping. Because while you can’t invent new products, you can take what’s working and give it a new angle. In fact, that’s your job as a marketer.
This is your unfair advantage.
Come up with edges for your brand (go with the extreme ones) and position yourself as the number one solution for these edges.
Here’s a good example:
Stanley vs. Simple Modern
Both sell kinda the same products. Like super similar stuff.
The difference?
Stanley built a brand for themselves, that’s why people say “I bought a Stanley cup”. And if you look at the products, the logo is embedded everywhere. People that buy from Stanley wanna be part of the brand. Their customers are the Apple-fanboys/girls of the world.
Simple Modern, on the other side, is more about uniqueness. They have amazing collabos (with Disney, Marvel, etc.) and almost every product is customizable. They use “customizable” tags right on the product pictures. They don’t make it a gimmick - it’s their positioning and their differentiator.
(And yes, both succeed).
Now you:
Pick a product you believe is saturated (aka. Is proven to sell) and come up with a marketing twist.
This is your chance.
You got this.
